The Nightmare Drinks of the Century

When I have seen this drink [and the plea to vote for it] on the Dubai Bartender Club facebook group, I directly answered quite opinionated.

The recipe [at least in my universe] make little sense. Lots of sweet stuff, commercial stuff, with some artificial color and - who would have guessed - vodka. Not so good, I thought.

But this made me look for the other drinks on the Monin promotion website drinksofthecentury.com. And what I have discovered is quite a shock for me. All drinks there are over sweet, over_fru-fru... and absurd! [Truth has to be told - all drinks except of an Amaretto-syrup flavored cappuccino - well done!]

It seemed, that we are still deep in the 90's - and the cocktail-revolution never happened ["incidents" like that, let me believe in time-traveling - somebody knows Dale deGroff or did he had a deadly accident, before he became famous?].
Nobody seems to understand the product. Monin is scoring by even mentioning the brix degree on their bottles. Hence the flavors are comparable with rich syrup [well - there is also natural acid of the fruit and citric acid in the syrups, which let the syrups taste not that sweet - but after all the brix degree is what matters if it comes to balance].

Most recipe featuring 3 or 4 [and more] centiliters of syrup with very little acidity [which would be most of the time your lemon juice, and sometimes a couple of miserly lime wedges].

So after all, Ada's recipe is not much worse, than the other featured drinks [which doesn't make it much better].

I thought, that the Monin cocktail competition as well as the Marie Brizard competition were glitches. Or maybe regional "incidents". But it seems that it is a worldwide phenomenon.

Please Monin - support the {proper craft} bar culture. Don't praise these recipes, which are far too sweet, not at all contemporary, well idiotic. Short termed you would make a lot of friends, however long term you will lose your contact with the craft bartending scene. And actually you are making everything worse...

These drinks are not drinks of the century [as long as we are not living anymore in the 90's].

Comments

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