Sorren Krebs over at OCDwhisky.com has written this post , which criticizes the whisky snobbery of many distilleries. And I can understand this cri de coeur without completely supporting it. Look - I do find value for money brands great. I find it alluring, that some brands care about the fact, that their products to be consumed, instead of being traded - or being showpieces in rich men liquor cabinets. However - we are living in a capitalistic world, where the market just determines decisions of brands and companies. But is it sustainable to hype your product and "premiumize" it? There are many factors which determine, if a business survives on the long run. At this point (if in question) I would rather put my money onto The Macallan than on Glen Moray, when it comes to survival. It is important, that we look at it not solely from the perspective of a seasoned and knowledgeable consumer (on-trade / off-trade) - it is important that we are looking at it fr...