opinionated alchemist

My previous post , told you about my finding of the "new" extraction / conversion of sugars in the agave. If you are a tequila nut, you might have understand, what I meant. But for all others, please let me point out, which Tequila you should look for - which Tequila is a marketing rip off and so on. First of all the obvious:   ►   100% Agave Tequila vs Mixto First: what is a mixto? Tequila can made only in the state of Jalisco (and in few other towns) - and it always has to be made from Blue Agave (Tequilana Weber Azul). However the fermentable sugars of the agave (>51%) can be mixed with other sugars (usually sugar cane). We can pretty much say, that under Mixtos you will never find a great tequila - doesn't matter what. These tequilas are always inexpensive. Are they drinkable? Yeah... but I guess also a lot of people have their "tequila reaction" (no more) because of too much mixto. ►   Highland versus Lowland Tequila There is a difference between highla...

What keeps me passionated in the market of beverages is, that there is still something new to explore. I thought I got a good overview of Tequila. Sure I am no more a bartender and neither a beverage manager - and cannot keep track of all latest "lit-brands".  On the other side, I thought that I am pretty solid with the production of Tequila and what makes good and what doesn't mak e good tequila. Boy was I wrong. For anyone who knows reasonably well about spirits and tequila, the point, that 100% agave tequila is better than mixtos (which are a mixture between >51% sugars fermented from agave and >49% other sugars (normally sugar cane) was really clear to me.   However I stumbled upon the method of  Acid-Thermal Hydrolysis on Tequilamatchmaker.com .  As I haven't heard about it, I googled it and found on  longislandloutequila.com this  very passionate comment  about  the process: DIFFUSER - This next procedure is one that  people need...

Ok - not sure if the video was the idea of the guys from Diageo - as Cuervo branding (with Don Julio and Cuervo Tradicionale) seems to be all over it. And to be honest, I am not 100% sure, if I should complain (my intellectual, sophisticated, modern me) or rejoice (my primal, macho, infantile, stupid me). But hey - why don’t you choose? And comment? Complain - or - Rejoice? My stupid and primal me also basically insisted, that I make some sexist remarks, e.g. that this Margarita has a milk twist - and I tried not to give way... but it is so hard...