I have read this very interesting post on linkedin about brands: What’s Your Brand Worth? And it suddenly stroke me: the most important thing of a bar [or a restaurant] is: the BRAND! How can you otherwise explain, how successful some companies are - and how many struggles other companies have, with often better products? Why is a "normal" (but good quality) fast food joint only average successful, but McDonalds, Burger King and KFC expanding like nothing real [and offering amazing profit margins to their franchisers]? It cannot be the overall quality! I don't always want to come back on one specific venue - but here it makes sense: why Barasti Bar has won several years the best bar award - but other bars surpassing them in all disciplines? I also worked for an American bar & restaurant in Germany, which quite successfully build up their brand - later on I worked for the competition, which offered definitely better quality for a lower price [th...