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Terroir vodkas - legit or snakeoil

I have found some new products, which let me thought over the whole concept of terroir of spirits. Belvedere released two unique vodkas which are made with rye out of two specific micro-regions. Please check the link , because I won’t run with the typical marketing b.s. The issue here is: does it make sense or is it total nonsense? We probably have first to make some important distinction, what means and what influences terroir. terroir   |  terˈwär  |  noun the complete natural environment in which a particular wine is produced, including factors such as the soil, topography, and climate .  •  ( also  goût de terroir  |  ɡo͞o də  |  )  the characteristic taste and flavor imparted to a wine by the environment in which it is produced .  ORIGIN  French ,  ‘ land ’ , from  medieval Latin  terratorium . Terroir (as well as unique sub-varieties) in directly consumed items is a non-b...