Sorren Krebs over at OCDwhisky.com has written this post , which criticizes the whisky snobbery of many distilleries. And I can understand this cri de coeur without completely supporting it. Look - I do find value for money brands great. I find it alluring, that some brands care about the fact, that their products to be consumed, instead of being traded - or being showpieces in rich men liquor cabinets. However - we are living in a capitalistic world, where the market just determines decisions of brands and companies. But is it sustainable to hype your product and "premiumize" it? There are many factors which determine, if a business survives on the long run. At this point (if in question) I would rather put my money onto The Macallan than on Glen Moray, when it comes to survival. It is important, that we look at it not solely from the perspective of a seasoned and knowledgeable consumer (on-trade / off-trade) - it is important that we are looking at it fr...
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I read a lot about American whiskeys these days. And this is a good thing [except, that nothing new and/or great seem to arrive in the Middle East]. For such long time, which spans from the end of the prohibition [respective from the start - depending how you see it] until the early 2000's, American whiskey was quite a shadow - a side remark in the whisk(e)y industry. But now - it is talk of the town [even if it is not this town]. And bourbon and rye have all the right to be en vogue. The flavors are bold - but also absolutely stunning. The prices are compared to other whisk(e)y really accessible. There were so many great brands and bottlings which resurfaced after the millennium or new distilleries, which gain traction. However these days, it seems, that the American distillers are loosing their way and it just seems, that they try too hard. It started with flavored whiskey- while I absolutely love the concept [and house-crafted bourbon infusions can be really amazing], t...