The creativity of the bourbon industry might be even a bigger threat for Canadian whisky than for themselves
So made the statement, that the ongoing creativity of the Bourbon industry could very much hurt themselves - especially their reputation for quality products. I still think this is true to the mark - however today it stroke me - what they could have done better and who is really threatened. As you can already see in the headliner, Canadian whisky might be even more threatened. Why? Well - because they are not as creative - but they also don't have such a highly respected product if compared to US straight whiskey. Canadian whisky was always the cheaper and lower quality option. Yes - there are Canadian whiskies, which are ok. But truly great are non. All starts in how, Canadian whisky is produced - bear with me... Canadian whisky contains also different grains - corn [as main grain], barley and rye. Different than in straight whiskey, Canadians are fermenting, distilling and aging their different grains separately [at least this is what liquor.com can add to the subject]....