Just when we thought, that the industry could not sink deeper - to market alcohol to target groups, which are far below the legal drinking age… +support irresponsible alcohol consume… Yes - it all started with fruit and spice flavored vodkas - which is quite a tradition in "vodka countries" like Poland and Russia… then it got "more creative" - untraditional fruits, vanilla, chocolate vodka, you name it. Just in the couple of last years, it went to ridiculous [especially, if you think about the effect on our youth]: PB&J, popcorn, sugared donut, whipped cream, marshmallows or s'mores! You also should not forget the development of alcopops aka RTD [ready to drink] - like Smirnoff Ice or Bacardi Breezer - easy to drink and easy to abuse. Hey - the industry just found a new way - lets call it the deepest deep, to get people abuse alcohol: enriching whip cream cans with vodka. And hey, there are at least two producer, who found a way to express the...