For the moment, I am not only working on new menus, but overall on the strategy of Skylite. I made quite some progress - but finally got stuck on one important question: Customer [or better said guest] expectations. Now, you could tell me know 20 different guest expectations - however, are you really sure about this? And even more importantly - do these obvious guests expectations have priority, for the guest? Don't get me wrong - I think cleanliness, attentiveness of the server, food & beverage quality and so on are essential - but maybe, just maybe we can make the difference, if we are really sure about the priorities of guests. You can find a lot of discussions and studies about customer expectations - but surprisingly, they are based on assumptions and not evidence - and I could not find one study related to F&B, gastronomy or hospitality, which goes beyond the surface. Wanna have a practical example? There is a whole list of standards [which are based on ho...