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Showing posts with the label #AOC

The Problem with Botanical Spirits

On the picture here you can see different botanical spirits which are offered on thewhiskyexchange.com . Don't get me wrong - I would love to try each and every single one of them.   This is a fundamental issue - as the success of a spirit is based on its appeal to the masses, which is again directly related to the level of education. Without a common denominator a product category will not thrive.  Here you have got completely different categories:  You have got quite simplistic and straight forward "botanical vodkas" like Ketel One, which have only a couple of flavors. You have got complex flavored spirits which are analog to gin - however without the use of juniper. You have got spirits which are based on "non-neutral" spirits which are then redistilled with a botanicals. You have got spirits with a flavorful mash which is infused and afterwards distilled. Further there are botanical spirits which are solely cold compound spirits (neutral a...