Some of my dear readers know me quite well - I am pretty suspect to marketing. This is not 100% true - marketing is one part of everyones "corporate life" - but there is marketing of a product, which has been produced (and crafted) and then have to be communicated to consumers - and then there are companies, which have no true "roots" in the respective industry and try to "just" sell a product via more or less fancy marketing. I really dislike the second group (and well - there are a lot of shades of grey also - and depending on the shade, the products get also more or less "hate" from my side). There is another level to it: a company which is not in the respective industry, can liaise with a company with a lot of history and a lot of expertise - this is absolutely decent as long as there are no "empty" marketing stories created for it. An example in the cigar business is Prometheus, which are producing humidors, cutters and other ci...