opinionated alchemist

The pink wave is approaching us and probably will overrun us all... at least this is my current feeling, when I see, what kind of new products are approaching and which products are hitting the trend-lists. First there was the Cosmopolitan - then after a long hiatus of pink highly popular beverages, rosé wine started its incredible victory run. The frozé has been a wine based drink, which really pushed pink further. And now we are at pink gin. This is an obvious combination of "pink" and another current hyper trend: gin. Gordon's, one of the biggest volume producer of gin (but in my eyes, maybe not one of the outstanding ones),  didn't wanted to stay behind - and also developed a pinkish gin. How is it? It is sweet, it is pink, it smells like strawberries and taste like a berry-fruit bouquet. There are for sure some juniper and other spice notes, which are coming through. Yet the beverage is not very complex. Which might be ok, for the target clientele?! M...

There was the linkedin discussion , about popular trends which are overrated. And after a lot of thoughts I came to the point, that nowadays, pretty much is overrated. This is what I contributed to the discussion: Dominik M.J. Schachtsiek  •  I believe, that every single trend nowadays get to a point, which is definitely overrated! • Avant-garde mixology - became overrated [especially by the press] • Farm to table mixology - became overrated • As well as the very similar culinary mixology ["bar-chefs"] • Even historic drinks usually are overrated [Martinez and similar] • And yes - bartenders and bars are usually as well overrated. I think this is not necessary a phenomenon, which you can find in bars. Look at the overall culinary trends nowadays - watch foodnetwork. Everything gets exaggerated to the excess. As well as most other industries [look into the car company - Porsche is unveiling a 800+ hp supercar - and people are complaining, that it has less hp than the La...