The pink wave is approaching us and probably will overrun us all... at least this is my current feeling, when I see, what kind of new products are approaching and which products are hitting the trend-lists. First there was the Cosmopolitan - then after a long hiatus of pink highly popular beverages, rosé wine started its incredible victory run. The frozé has been a wine based drink, which really pushed pink further. And now we are at pink gin. This is an obvious combination of "pink" and another current hyper trend: gin. Gordon's, one of the biggest volume producer of gin (but in my eyes, maybe not one of the outstanding ones), didn't wanted to stay behind - and also developed a pinkish gin. How is it? It is sweet, it is pink, it smells like strawberries and taste like a berry-fruit bouquet. There are for sure some juniper and other spice notes, which are coming through. Yet the beverage is not very complex. Which might be ok, for the target clientele?! M...