Sorren Krebs over at OCDwhisky.com has written this post , which criticizes the whisky snobbery of many distilleries. And I can understand this cri de coeur without completely supporting it. Look - I do find value for money brands great. I find it alluring, that some brands care about the fact, that their products to be consumed, instead of being traded - or being showpieces in rich men liquor cabinets. However - we are living in a capitalistic world, where the market just determines decisions of brands and companies. But is it sustainable to hype your product and "premiumize" it? There are many factors which determine, if a business survives on the long run. At this point (if in question) I would rather put my money onto The Macallan than on Glen Moray, when it comes to survival. It is important, that we look at it not solely from the perspective of a seasoned and knowledgeable consumer (on-trade / off-trade) - it is important that we are looking at it fr...
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So Jack Daniels want to make us believe, that it is not a bourbon - but it meets all standards of a bourbon - only it is better?! Half of it is true: Jack Daniels meets all qualification points for a bourbon. And yes it is true, that they add one more step - the charcoal mellowing. However this doesn't make it not a bourbon. Well - point is, that the question is not really adequate. The answers to the rather vague question: "Is Jack Daniels a Bourbon?" is driven by semantics and interpretations. What you could ask is: Can Jack Daniels rightly be called bourbon? And the answer is: yes, it can. It meets all points to be even a Straight Bourbon [however please note the differentiation to Kentucky Straight Bourbon - as this is again a regional denomination, which Jack Daniels obviously doesn't meet]. The video is explaining exactly the laws. Before Jack Daniels also stated very proud, that they are sour mash. This was a bit... misleading, as most American S...