Are you a like to learn? I am actually a big learner. Even though my knowledge about beverages and bars and everything, which has remotely anything to do with it surpasses quite anybody except of google, wikipedia or wolframalpha, I still find myself researching daily something new. Rest assured, that there is not so much which can surprise me with a big chunk of steaming new information, I also like to spread my search farer from my original turf. And often I can find new ideas and inspiration in a completely unrelated subject area. One big inspirational pond are the video of TED . One big step in my professional emancipation [of common perceptions] was the video of Malcolm Gladwell, who made clear, that customers don't necessary know, what they want (...). Today I found another one. It is by the famous movie director, writer and producer J.J. Abrams. And it is about mystery. One might ask, what it does have to do with "the" bar?! Well - if ...