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Showing posts with the label Ulric Nijs

Oak aged cocktails: consistency vs. consistency

Click the box to get to the interview of Bobby "G" Gleason. Yesterday, I have read on Facebook a link of Ulric, in which the master mixologist of Jim Beam [I didn't fully understood, why he was called the personal mixologist of Kid Rock, but this is a whole different story] gave his  opinion about cocktail trends. In this piece, he mentioned that he doesn't like barrel aging cocktails, due to the inconsistency [different barrels with different origins and so on]. See link below. Ulric agreed on this - while I wrote a counter-comment, that sometimes consistency is not everything. Deservedly I got punished by a sarcastic comment by Ulric, that I don't like to deliver consistent cocktails in the bar - I only replied "Touché" - as I had in mind to write this piece here. What i meant [and partly also mentioned] was, that consistency is important. But it is not everything! Especially not in a very good bar. Stop ! Don't you think to leave thi...

Ridiculous funny alcohol ads

I have already seen before that Mr. Tequila  Ulric [Nijs] posted this youtube video on his facebook wall - but I just had time now, to check it out. And it is so unbelievable funny, that I have to post it here... So here we are - one more ridiculous funny beverage ad on www.opinionated-alchemist.com

Tigre Blanc Vodka?

Vodka is and was always very based on marketing. The sensual differences between different brands are so subtle, that they have to be amplified by advertisement. When I have seen on Facebook, that my old sport Ulric works on the launch of Tigre blanc , I directly needed to check, what it is all about. And I must say - Tigre blanc surprised me… It seems, that they don't even try to explain, what the vodka is all about. All what they do, is giving a prosaic [but very  diffuse] story about "dual passions about great wines]. See the video: Here are their marketing prose: Henri Belleville… A Frenchman raised in the hills of Champagne, was inspired to create Tigre Blanc vodka by his dual passions for great wines and spirits and the ‘Art of Love’. He wrote: “There is a spirit...  PREVIOUS NEXT  There is a spirit of love wonderful and perfect; it might have existed before Heaven and Earth. How powerful it is! How spiritual it is! All desire comes f...