opinionated alchemist

Lets face it - Heineken is not a beer to be too excited about. However the commercials of Heineken are the best of the industry - you directly know, why Heineken is market leader - they have really a great marketing department. Just have fun with this over the top, funny beverage commercial:

In Mixology, one thing is important to remember: the drink is as good as the worst ingredient. While we will come back on liquors [wines and alike] on another occasion, one often neglected component is juice. In this post, we only want to focus on the sheer quality of the juice - not much on the respective characteristics. Lets begin - shall we? Lemon & Lime Juice:  We are starting directly in the "danger zone".  Lemon and lime juice are essential for mixology. The idea is to utilize the acidity - the taste is secondary. Unfortunately lemons & limes are extremely sensitive as soon as they are extracted out of the fruit.  Processed lemon or lime juice [out of concentrate or squeezed directly but UHT treated] is unacceptable. They taste really bad - they are bitter, metallic and you can easily ruin any beverage with it. Commercial fresh squeezed lemon or lime juices are unfortunately not much better. These juices are so sensitive that after...

While I was researching for the contact details of some regional bloggers, I found the website www.fooderatiarabia.com a collection of food bloggers - all located in the Middle East. I actually sent on their facebook group  a request [to be honest I was not expecting to get "invited" as I am writing most of the time about alcohol... not really an "interesting" topic for most of this community - but just today I have seen, that they introduced my blog on facebook. Now I feel a bit intimidated, as I am occasionally a bit naughty on my blog- well you know - bartender naughty [and most of the food bloggers in the group are even female]. Well - let me try to focus a bit more on the technical, sensory and philosophical part of bartending and beverages [however we stay opinionated, shall we?]. Agreed?!

This is so funny - I would so do it... enjoy!

I have heard it not the first time - fine dining is dead. Well - Ferran Adrià closed El Bulli some time ago - not because it was not successful [we might consider, that El Bulli was the most successful fine dining restaurant, which was not in a metropolitan area]. I guess Ferran had still 20 to 50 people on the waiting list, for any diner he was accommodating. But he is also a person, who is strangely connected to trends [yes he is also a culinary trend setter, but to be a trend setter, you have to have a feeling for the overall crowd psychology]. In the current economical climate a fine dining establishment has a hard time: the US is not completely out of the crisis - still struggling - but Europe is even worse, with their Euro crisis - and Asia doesn't see the growth rate as previous years. A lot of people just don't want to expend that much for a single dining experience, when the times are unsafe - others don't want to show off, that they still have it and "are...

in courtesy of esquire.com I had a look into my statistics - and it seems, that most of you, my readers, are interested in cocktail recipes. My Mojito post is doing still very well in the hit-statistics - even more surprisingly - the post about the El Diablo is strong - actually the post with the most hits ever [of my blog]. So I decided to write up a post about my absolutely favorite. I think this drink is not only the forebear of all cocktails - it is also more than the king - it is the emperor of bar-drinks. Check out the first quote in print which was published in 1806: "a mixture of spirits of any kind, water, sugar and bitters, vulgarly called a bittered sling." Looks like an Old Fashioned - doesn't it? But where is the name coming from. We can be quite sure, that there was in the mid 1800's a new breed of drinks coming up. Those mixed with wine aperitifs - which were most of the time vermouth. The predecessors of Manhattan and Martini [or Martin...

In my old blog, I posted a long time ago some common complaints, when it comes to spirit competitions: usually the spirit companies have to pay for their participation [so small companies usually don't compete], they have also to offer their product free of charge to the tasting panel. And to believe, that these competitions are independent, is analogue to the belief, that their is a tooth fairy. And then there are so many competitions [it is a lucrative business to do this competitions due to the participation fees] and usually there is no clear winners but a lot of gold medals, double gold medals [WTF is double gold??] as well as silver and bronze and so on. But even if everything would be utopian fair - there would be one point, which cannot be neglected: it is quite easy to judge a quality of spirit - but to make a ranking is almost impossible [at least not a fair ranking]. It becomes obvious, if you just take a rather small category: Scotch Single Malts: there is a grea...