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Finally - new, premium Bacardi rums - The "Facundo" line.

My friend Felix, just sent me a link, with the very short note: "finally..."
Here is the link.

To be honest- I haven't tried any of these rums. While these products are definitely something to look forward to, I anticipated something different from Bacardi.

And while the presentation of the rums is great, I think it would be nicer, to "premiumize" and/or update existing or historic bottle designs.

Especially for the Neo - it seems to be more obvious to go for the original design of the "Carta Blanca" [only in a better quality]. Or to put it into the 8 anos bottle.

And I would love to see the Facundo bottle coming back. I still have the original bottle [and it is almost full] - and it is just different... and beautiful!

Another point - the line seems not really cohesive - especially when it comes to the design [well I didn't tried it, so I cannot say].
But most importantly are the prices. These products are plainly too expensive. $45.00 for a light rum? This is a lot of money. And you might pay a lot of it, because of the packaging. It just doesn't fit.
But when these products will be available in Dubai [maybe even before the EXPO 2020...] I can say some more.

The verdict is, that I am definitely happy, that Bacardi is finally showing their expertise - but the products still have to proof themselves to be a value...


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