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Another dirty move in the multinational spirit business -

Official press picture of bacardilimited
There is no shortage of company copying and ripping off each other in the spirit business. Since the introduction of Grey Goose by the mastermind Sydney Frank, there are dozen of premium and premiumer vodka brands coming out every year [last was the battle between Absolut [Pernod-Ricard] of their premiumest Elix and the counter of Bacardi with their Grey Goose V.X.

This is quite normal and not especially dirty. Maybe a bit naive, though.

But look what I found [picture besides]. Bacardi has "now" an "authentic" vodka with a very "unique" bell-shaped bottle. With a wolf as logo shouting out. Do you see any resemblance?







I found the parallels with Russian Standard fascinating. Even the marketing stories [yeah - please don't be so naive and believe anything what they are telling you about a recipe from the 18th century - all a marketing lie] are very similar [Georgian vs. Russian... but still].

The shocking part is, that we are not talking about a small company which just takes a shot, to sell his stuff - to some people, who are confused and other people, who think, that the resemblance is close enough.
No - it is one of the biggest liquor companies of the world: Bacardi - with one of the most valuable vodka brand: Grey Goose, which seems to rip of another company, because they see a chance.
Sorry - to say this with clear words, but this is sickening!

[Ok - not only the liquor market is doing these things - last time Lincoln, owned by Ford, ripped knowingly the design language of the Bentley Flying Spur- Dirty, dirty, dirty bastards!].

Please do not support this type of business ethics - don't buy Eristoff - even if it did quite well in some spirit competitions [we all know, that this is also in the best case, random, in the worst case corrupted].

It is very difficult to stand to a company with few very good products [Bacardi 8 anos, Oxley, Aberfeldy], when they do things like that!

Comments

  1. Russian Standard has been around since 1998, Eristoff since 1806...

    ReplyDelete
    Replies
    1. Sander - you are absolutely right - that's why I wrote a new post to rectify this.
      Thanks so much to set this story straight.

      Best

      Dominik MJ

      Delete

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