Ok - just a quick post here.
I tried Budweiser Zero. No - lets rephrase it: I drank it, because I got it as sample, but didn't expected anything.
However: it is actually pretty okay. And here is the kicker: I never liked Budweiser - and really reject to drink it - but Budweiser Zero taste to me far better than its alcoholic siblings.
Look - I don't want to lie- it is not a craft beer (nor an alcohol-free craft'y beer). But compared to the normal Budweiser, I didn't tasted any off-flavors. It is a very light beer, which taste like it. And to be honest, I even could not make out, that it was alcohol free.
There are many alcohol free beers, which might taste better - bigger aromas and flavors - more bitterness and so on. But you mostly directly detect, that it is alcohol-free - you just taste it. But Budweiser Zero? It is tough to tell - it could be very much a light and low alcoholic beer...
So... would I drink buy it for myself? Absolutely. I would probably put it into a paper bag, that nobody would see me buying any product of Anheuser Bush. But hell yeah - at a party, I am sure, that 90% of all people would not even get, that it has no alcohol.
Would I add it to our hotel portfolio? Given the gruff'y reputation of Budweiser... rather not.
Sometimes it doesn't help, if you have a flawless product... but it also depends on your brand reputation.
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