Do you have also the feeling that last year passed light-speedy fast?
And to be honest, there hasn't been a lot of room for trends to stick - except everything related to the pandemic (we are talking about take away, in different iterations, ghost kitchens and so on).
I try not to go too much in this trends and stay with true beverage related trends (products and all) - if you are interested, let me know, if you like to see another article about trends, which are more venue related...
So which trends can we predict for 2022?
- Alcohol-free spirits
- This is a big one. It seems to really penetrate the market. Even here in Dubai - even the major supermarkets start to carry those spirits.
- I do think though, that there is definitely a lot of area of improvement. Some products are good (e.g. gin) - some are simply not enjoyable (until now I could only try one "0º Whisky which was simply disgusting!
- Alcohol-free spirits are changing totally the paradigm for alcohol-free cocktails.